Hi, I’m Paola.
I’m a Social Media Manager & Email Marketing Specialist .
I bring brands to life on social media and nurture meaningful connections through email. Let’s woo your audience and turn curious clicks into devoted customers.
Currently in work & life...
Email Marketing Specialist
Freelance | Remote | December 2023- Present
Oversee Troop’s Klaviyo account, manage the email content calendar through our Notion Workspace, create engaging email copy, and A/B test to optimize performance.
Resume at a glance...
EDUCATION
CaliforniaStateUniversity, Long Beach
BACHELORS OF SCIENCE IN BUSINESS MARKETING
Sky Society
ADVANCED DIGITAL MARKETING BOOTCAMP
WORK
Email Marketing Specialist (Freelance)
TROOP (DTC Wellness)
Social Media Manager (Contract)
TWO8 VIDEO PRODUCTION
Digital Marketing & Social Media Intern
DR.U HAIR AND SKIN CLINIC
Assistant Manager
STAR SCREEN PRINT
What I’m good at...
Social Media Managing
I help businesses improve their online presence through social media by creating strategies around their marketing goals and audience.
Email Marketing
Specialize in creating and executing email marketing campaigns to promote products or services and engage subscribers. All done through Klaviyo.
Marketing Tools
Utilize tools like HubSpot, Klaviyo, Semrush, Canva, Slack, and more for project management and organization.
Copywriting & Content Writing
With the target audience in mind, I write copy for social media, emails, and ADs. I have experience writing blogs and newsletters.
Marketing Tools (Skills & Certifications)
“Paola is stellar at social media marketing and social content creation. She’s incredibly creative and super well organized.” - Evan
Social Media Management
Strategy Development | Content Creation | Event Marketing | Community Engagement | Influencer Marketing
Campaign: Sky Society’s Galentines Girls Night In
Overview: Speed networking and trivia night online event for women in marketing.
Execution: Created engaging content for LinkedIn and Instagram that promoted the event including stories, posts, and ADs. The main objective was to drive traffic to Eventbrite and sell tickets for the event.
Results: Sold 200/250 tickets on Eventbrite. AD generated 174 website visits and reached 4,135 accounts.
Social Media Management
Strategy Development | Content Creation | Event Marketing | Community Engagement | Influencer Marketing
Campaign: A Night of Neon: An Evening with Dani Bonnet and Fellow Artists
Overview: TWO8, a video production company, aimed to spotlight Dani Bonnet’s captivating neon artistry through a live showing of their documentary at the Valley Relics Museum.
Strategy: Focused on creating a content plan tailored to resonate with our target audience and drive traffic to the event website. Leveraged our partnerships with influencers and artists to increase awareness of the event.
Execution: Created engaging content to announce the event and leveraged influencer partnerships to collaborate on social media. Managed a small giveaway to enhance exposure and provided assets for influencers to share, ensuring consistent branding.
“One of Paola's greatest strengths was her ability to generate unique and engaging ideas for social media and website content.” - Sara
Email Marketing
Email Copy | AB Testing | Autoresponder Flows | Klaviyo | Analytics Reporting
Open Rate: 50.8%
CTR: 1.07%
Revenue Generated: $1,718.11
Campaign: 5 Minute Journal + Open Collab Promo
Overview: Promoted self-care and wellness tips by partnering with 5 Minute Journal + Open Meditation App and promoting brand products.
Execution: Partnered with the Social Media team by creating a separate email segment where people received their promo offer email.
design created by Sabrina
Email Marketing
Email Copy | AB Testing | Autoresponder Flows | Klaviyo | Analytics Reporting
Campaign: California Bill (Educational)
Overview: Talked about California’s recent bill proposal over the use of psychedelics in therapy and rules to ensure safety.
Execution: Offered educational content to our audience to establish the brand as a credible source in the mushroom industry.
Open Rate: 38.75%
CTR: 1.05%
Revenue Generated: $755.82
design created by Sabrina
Copywriting & Content Writing
TROOP 2 Year Anniversary email campaign
Promo copy
TROOP Screentime email campaign
Educational copy
design created by Sabrina
Let’s talk
about marketing, books, video games, or anything!
email
paola.y.hernandez2000@gmail.com
resume
los angeles, ca
join my book club